ABOUT COLLINS

Collins Model Agency is a renowned brand in the fashion industry, known for discovering and nurturing top-tier models. With a reputation for excellence and innovation, Collins Model Agency has become a go-to choice for top fashion houses, designers, and photographers worldwide. Their models are not only stunningly beautiful but also possess a unique blend of talent, charisma, and professionalism that sets them apart from the rest. Collins Model Agency's commitment to providing exceptional service and support to their models has earned them a loyal following in the industry, making them a trusted partner for anyone looking to elevate their fashion brand.

TECH STRATEGY BRIEF

COLLINS modeling agency needs a new website that effectively showcases its talent, communicates its brand identity, and appeals to both models seeking representation and clients looking to book talent. This focus on streamlining navigation, showcasing talent effectively, and optimizing for mobile will help the modeling agency improve user experience and conversions.

PAIN POINT
USER GOALS

For Models

  • Outdated Design: Fails to reflect the agency’s brand or appeal to high-end clients.
  • Limited Portfolio Display: Inadequate portfolio visibility and filtering options.
  • Poor Navigation: Difficult for users to find portfolios or booking information.

For Clients

  • Outdated Design: Fails to reflect the agency’s brand or appeal to high-end clients.
  • Limited Portfolio Display: Inadequate portfolio visibility and filtering options.
  • Poor Navigation: Difficult for users to find portfolios or booking information.
BRAND IDENTITY

The brand identity for Collins is a stunning visual representation of the agency's innovative and cutting-edge approach to the fashion industry. The logo, featuring a unique and creative shape for the letter "O," immediately catches the viewer's eye. The shape, reminiscent of a vertıcal wave, is both elegant and dynamic, reflecting the agency's commitment to discovering and nurturing top-tier models. Overall, the brand identity for Collins is a powerful and memorable visual representation of the agency's values and mission, setting it apart from its competitors in the fashion industry.

COLOUR PALETTE

The color palette for Collins is a sophisticated and modern combination of light black, orange, and white. The use of light black adds a touch of sophistication and elegance to the brand, while the orange brings a pop of energy and excitement. This color choice is reflective of Collins's commitment to innovation and creativity, as well as their dedication to discovering and nurturing top-tier models. The use of white in the color palette adds a clean and fresh feel to the brand, reinforcing the agency's professionalism and expertise.

TYPOGRAPHY

The typography for Collins is a harmonious blend of bold and modern elements, with Bebas Neue bold as the main font and Albra Grotesk Trial Bold as the secondary font. The Bebas Neue bold font, with its strong and confident weight, is used for the brand's logo and headings, while the Albra Grotesk Trial Bold font is used for body text. This font choice adds a touch of sophistication and elegance to the brand, while still maintaining a modern and fresh feel. The use of two different fonts allows for a dynamic and versatile design, making it easily adaptable to various marketing materials.

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